By Bern Rexer
YouTube allowed Fuse, an MSG Inc company, to collect donations through Google for Non-Profits.
Fuse, a television channel dedicated largely to music, streamed '12 12 12 The Concert for Sandy Relief' live on their Fuse YouTube channel.
What was different about this live stream on YouTube is that Fuse is a 'for profit' company, owned by MSG Inc. Yet, a 'Donate Now' button was available from both the Fuse YouTube channel page as well as the live event watch page http://www.youtube.com/watch?v=s5cxpRRmCg8.
Donate Now buttons are usually reserved for IRS Certified 501(c)3 organizations through the Google for Non-Profits YouTube partner program.
Donations in the amounts of $10, $25, $50, $100, and $200 were available for the viewer to select from a drop down menu.
If you are a non-profit organization then you are eligible to receive many Partner features from YouTube including Google Checkout for Non-Profits and Live Streaming. Although Fuse is not a non-profit, their YouTube channel streamed the benefit event live and Google allowed donations to be received through Google for non-profits.
Fuse is owned by Madison Square Garden, Inc. As well, Madison Square Garden in New York City is also the venue where the benefit event took place on December 12th, 2012. Fuse redesigned their YouTube channel with the 12.12.12 event branding.
Over 130K concurrent connections were viewing top act musical artists. The live stream also featured 5 bitrate selections with resolutions of 240p up to 1080p.
The YouTube description field included 'All proceeds go to the Robin Hood Relief Effort. '
More information about YouTube for Non-Profits can be found from the below links.
http://checkout.google.com/seller/npo/
http://support.google.com/checkout/sell/bin/answer.py?hl=en&answer=72721
More information about setting up a non-profit channel can found here:
http://www.youtube.com/t/ngo_tips
http://www.youtube.com/nonprofits
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