By Bern Rexer
The Weather Channel always gains viewership when major weather events occur. The television coverage of Hurricane Sandy was no different. But after streaming live on YouTube, not only did their Internet viewership increase but The Weather Channel’s YouTube channel subscription rate spiked significantly.
YouTube featured The Weather Channel’s broadcast coverage,
less commercials, on YouTube’s Live event page and promoted the event with a notification after a user visited the YouTube site.
YouTube, owned by Google, continues to gain popularity as a site
for viewing live events. Previously this month other YouTube channels gained
subscribers by streaming live – most notably the 2012 Presidential
Debates which were streamed live by major US newspapers including the New York Times , the Washington Post and the Wall Street Journal.
Red Bull’s Status event streamed live on YouTube broke a YouTube record of over 8 million concurrent live connections.
According to the stats from SocialBlade and VidStatsX, increased subscription rates may be a direct result of streaming live events. And The Weather Channel's YouTube channel gained thousands of subscriptions during their webcast.
The stats from the YouTube watch page revealed over 7.5 million views during the multi-day live stream.
The stats from the YouTube watch page revealed over 7.5 million views during the multi-day live stream.
