According to an Ooyala report, connected viewers watch online live streaming video 2.5 times longer than VOD.
Other resources:
ReelSEO
Streamingmedia.com
Download report here: Ooyala Global Video Index
April 06, 2013
Live Streaming Watched 2.5x Longer
By Bern Rexer
According to an Ooyala report, connected viewers watch online live streaming video 2.5 times longer than VOD.
Other resources:
ReelSEO
Streamingmedia.com
Download report here: Ooyala Global Video Index
According to an Ooyala report, connected viewers watch online live streaming video 2.5 times longer than VOD.
Other resources:
ReelSEO
Streamingmedia.com
Download report here: Ooyala Global Video Index
April 02, 2013
YouTube Live Streaming is Brilliant Marketing Strategy #BestVideo
By Bern Rexer
On March 31st Google began promoting it's annual April Fools Day pranks for many of it's products. It seems that each Google program try's to outdo themselves with the most over the top gimmick.
YouTube got in on the act by live streaming a Nominee Announcement Ceremony. The description from the live event Watch page said:
Many hours before the live stream started, scheduled at Noon EDT, it was apparent YouTube was on to something. The audience engagement began after the Watch page URL, where the video is displayed, was posted from a few promotional links.
Promotion also came from a teaser video which displayed over 3 million views before the live event started.
Audience engagement included a few thousand concurrent viewers, according the the Watching Now stats, interacting through the comments section several hours before the event began.
I found the link after my daily perusing of the YouTube Live listings. And noticed right away the large viewing Watching Now count before the event began.
Large view counts are intriguing for any videos on YouTube. And it is hard not to click through a live event with a large Watching Now audience to discover what the attraction is.
So I clicked and as the page opened - a black slate appeared with a countdown clock and there was the comments section updating frequently. It was the comments that everyone was drawn to. You can build your audience engagement before the event begins by enabling and encouraging comments.
Promoting the live event included YouTube sending out a few Tweets with the hashtag #BestVideo and a Google+ Post
If you aren't a Google+ user yet your are missing out on hyper charged rankings from your posts and some neat data called Ripples which show how a G+ post spreads over time and offers a nice graphic representation. +Larry Page was one of the big influencers for the live event post.
As the show began we were introduced to YouTube's Submission Coordinators Donald Hurley and Kendra Fuller. (Donald looks too young to be the dad of +Chad Hurley don't you think?)
And for the next twelve hours they started to read from red cards with the YouTube logo, each video which had been submitted to YouTube since 2005. They didn't even leave the set during breaks which were scattered through the show as interstitial playbacks of Nominee Spotlights.
Various lower third and other graphics were used throughout the show including the Twitter feed hash tag. There were suggestions from the graphics encouraging the audience to vote if Kendra or Donald would eat spaghetti or hot dogs for dinner. But there were also suggestions to submit your video using the hash tag. The results were impressive. The YouTube Live Event topped trends on on all social networks and flooded the Internet with YouTube links which were submitted from YouTubers in hopes of getting their videos mentioned during the live stream. If you have a video on YouTube this show made you think about it.
The webcast appeared to use the newly introduced live streaming experience known as the New Platform, which offers YouTube live streaming producers multiple bitrate selections up to 1080p transcoded from one encoded stream. It also offers DVR capability where the viewer can scrub back to the beginning or any previous spot of the broadcast. This was a nice feature if you wanted to go back in time to see if your YouTube video had been read - I'm still searching if my old YouTube video got mentioned. If the DVR option is enabled when producing a live event, then the archive is available almost immediately after the live event is complete. I noticed this event after being twelve hours long was available as an archive within a few seconds after conclusion - same watch page with view counts and comments intact.
One of the many funny moments during the live stream, and a break in the routine towards the end, was Donald Hurley thanking his family and that he wouldn't see them for the next two years at the 11:12:45 mark.
The live event concluded with weary Kendra and Donald being tucked in to cots on set by a stage hand so they could awake April 2nd to begin again. But I didn't see the event listed from the YouTube Live page today. Maybe this really was a joke.
Some notable stats I observed:
Over 400K (and counting) comments from the Live Event Watch page.
Over 50K new subscribers to the YouTube channel page.
Concurrent views up to 25K and over 500K unique views. The archive will surely top 1 million views before the end of today.
I'd consider this live Internet broadcast a historic YouTube event for many reasons including the duration and the numbers. But also because it set a great marketing precedent of how to use a live event to build brand awareness and created audience engagement. I think the event it is an advertising case study for utilizing live streaming to market your brand or message.
YouTube continues to solidify it's ubiquitous brand for video consumption. Nice job YouTube for 'winning' the Google April Fools competition. I'm looking forward to watching next year!
:o)
BR
~
Some takeaways if you are an internet marketer or event producer:
Questions:
On March 31st Google began promoting it's annual April Fools Day pranks for many of it's products. It seems that each Google program try's to outdo themselves with the most over the top gimmick.
YouTube got in on the act by live streaming a Nominee Announcement Ceremony. The description from the live event Watch page said:
Every video uploaded over the past eight years is under consideration to win YouTube. Our presenters will be announcing all the nominees for 12 hours every day over the next two years.
Many hours before the live stream started, scheduled at Noon EDT, it was apparent YouTube was on to something. The audience engagement began after the Watch page URL, where the video is displayed, was posted from a few promotional links.
Promotion also came from a teaser video which displayed over 3 million views before the live event started.
Audience engagement included a few thousand concurrent viewers, according the the Watching Now stats, interacting through the comments section several hours before the event began.
I found the link after my daily perusing of the YouTube Live listings. And noticed right away the large viewing Watching Now count before the event began.
Large view counts are intriguing for any videos on YouTube. And it is hard not to click through a live event with a large Watching Now audience to discover what the attraction is.
So I clicked and as the page opened - a black slate appeared with a countdown clock and there was the comments section updating frequently. It was the comments that everyone was drawn to. You can build your audience engagement before the event begins by enabling and encouraging comments.
Promoting the live event included YouTube sending out a few Tweets with the hashtag #BestVideo and a Google+ Post
If you aren't a Google+ user yet your are missing out on hyper charged rankings from your posts and some neat data called Ripples which show how a G+ post spreads over time and offers a nice graphic representation. +Larry Page was one of the big influencers for the live event post.
 |
| Google+ Ripples |
As the show began we were introduced to YouTube's Submission Coordinators Donald Hurley and Kendra Fuller. (Donald looks too young to be the dad of +Chad Hurley don't you think?)
 |
| Donald Hurley and Kendra Fuller |
Various lower third and other graphics were used throughout the show including the Twitter feed hash tag. There were suggestions from the graphics encouraging the audience to vote if Kendra or Donald would eat spaghetti or hot dogs for dinner. But there were also suggestions to submit your video using the hash tag. The results were impressive. The YouTube Live Event topped trends on on all social networks and flooded the Internet with YouTube links which were submitted from YouTubers in hopes of getting their videos mentioned during the live stream. If you have a video on YouTube this show made you think about it.
The webcast appeared to use the newly introduced live streaming experience known as the New Platform, which offers YouTube live streaming producers multiple bitrate selections up to 1080p transcoded from one encoded stream. It also offers DVR capability where the viewer can scrub back to the beginning or any previous spot of the broadcast. This was a nice feature if you wanted to go back in time to see if your YouTube video had been read - I'm still searching if my old YouTube video got mentioned. If the DVR option is enabled when producing a live event, then the archive is available almost immediately after the live event is complete. I noticed this event after being twelve hours long was available as an archive within a few seconds after conclusion - same watch page with view counts and comments intact.
One of the many funny moments during the live stream, and a break in the routine towards the end, was Donald Hurley thanking his family and that he wouldn't see them for the next two years at the 11:12:45 mark.
The live event concluded with weary Kendra and Donald being tucked in to cots on set by a stage hand so they could awake April 2nd to begin again. But I didn't see the event listed from the YouTube Live page today. Maybe this really was a joke.
Some notable stats I observed:
Over 400K (and counting) comments from the Live Event Watch page.
Over 50K new subscribers to the YouTube channel page.
Concurrent views up to 25K and over 500K unique views. The archive will surely top 1 million views before the end of today.
I'd consider this live Internet broadcast a historic YouTube event for many reasons including the duration and the numbers. But also because it set a great marketing precedent of how to use a live event to build brand awareness and created audience engagement. I think the event it is an advertising case study for utilizing live streaming to market your brand or message.
YouTube continues to solidify it's ubiquitous brand for video consumption. Nice job YouTube for 'winning' the Google April Fools competition. I'm looking forward to watching next year!
:o)
BR
~
Some takeaways if you are an internet marketer or event producer:
- The audience feels connected to each other through the event and the live event can produce tremendous audience engagement while it all happens real time.
- A live event is a single time and place where a group of people come together to talk about the same thing. Live streaming brings the event to each remote online viewer.
- Real time messages during live events are powerful - you know your audience is present and listening.
- Viewer profiles who posted via YouTube comments, Twitter, G+ or any profile based social network can be logged for future marketing efforts.
- Crowd sourcing link submission during a live event from your audience is a way to get your domain links online.
- A well produced annual or serial event will seed your audience for the following event.
Questions:
- Do you think because of the thousands of additional YouTube videos posted by users during this live event - YouTube gained ad revenue?
- Do you think they gained additional brand awareness?
March 28, 2013
YouTube Rolls Out New Live Streaming Platform to All...
by Bern Rexer
YouTube Rolls Out New Live Streaming Platform to all who are currently enabled to stream live.
**** See update below****
Live Streaming Specialist from the YouTube support blog announced yesterday "We are working on improving the YouTube Live experience and are now excited to roll it out to all accounts that are currently enabled for YouTube Live!"
If you are currently enabled to stream live, like many revenue producing YouTube Partners and non-profits are, you will see the following opt-in message from your Video Manager Live Events section.
As I mentioned some specifics in a previous post - there are considerable benefits of using the new platform. Especially with how YouTube utilizes transcoding. Instead of streaming up to four separate bit rates to the media servers - YouTube now allows a single ingest stream of one higher bitrate, up to 6Mbps - 1080p, which it will then transcodes to lower bitrates including to mobile devices. Overall this saves you upload bandwidth and encoding CPU.
Some other neat functions of the new platform are the use of viewer selected cameras called multi-camera events. Think of watching a live stream of a concert and clicking on the camera behind the drummer. Or maybe watching a presentation and clicking the camera with slides only. I can think of lots of uses for this.
The live stream can be 'recorded' on the server and the archive is available very rapidly after the live event concludes. Ideally you maintain the same live event URL for your archive with the comments and viewer count intact.
You can even implement a DVR function in case a viewer arrives late - they can scrub backwards in time to see what they have missed.
YouTube has a lot of ground to cover to catch up with mature live streaming services such as Livestream or Ustream but it's apparent they are making tracks. Some of that ground includes enabling live streaming to more partners - which they say will continue to be offered.
Check out YouTube's Live Streaming Guide for the details.
If you would like to keep up with YouTube live streaming then join:
Google+ Communities
Or
YouTube Live Streaming LinkedIn Group
and follow:
YouTube Rolls Out New Live Streaming Platform to all who are currently enabled to stream live.
**** See update below****
Live Streaming Specialist from the YouTube support blog announced yesterday "We are working on improving the YouTube Live experience and are now excited to roll it out to all accounts that are currently enabled for YouTube Live!"
If you are currently enabled to stream live, like many revenue producing YouTube Partners and non-profits are, you will see the following opt-in message from your Video Manager Live Events section.
As I mentioned some specifics in a previous post - there are considerable benefits of using the new platform. Especially with how YouTube utilizes transcoding. Instead of streaming up to four separate bit rates to the media servers - YouTube now allows a single ingest stream of one higher bitrate, up to 6Mbps - 1080p, which it will then transcodes to lower bitrates including to mobile devices. Overall this saves you upload bandwidth and encoding CPU.
Some other neat functions of the new platform are the use of viewer selected cameras called multi-camera events. Think of watching a live stream of a concert and clicking on the camera behind the drummer. Or maybe watching a presentation and clicking the camera with slides only. I can think of lots of uses for this.
The user selected camera is placed above the player:
The live stream can be 'recorded' on the server and the archive is available very rapidly after the live event concludes. Ideally you maintain the same live event URL for your archive with the comments and viewer count intact.
You can even implement a DVR function in case a viewer arrives late - they can scrub backwards in time to see what they have missed.
YouTube has a lot of ground to cover to catch up with mature live streaming services such as Livestream or Ustream but it's apparent they are making tracks. Some of that ground includes enabling live streaming to more partners - which they say will continue to be offered.
Check out YouTube's Live Streaming Guide for the details.
If you would like to keep up with YouTube live streaming then join:
Google+ Communities
Or
YouTube Live Streaming LinkedIn Group
and follow:
@mxpi on Twitter
<<<<<<<<<<<<<<<<<<UPDATE>>>>>>>>>>>>>>>>>>>>>
On May 15th, 2013 Google announced 'YouTube live streaming expanding to more channels'. Any channel with over 1000 subscriptions would be eligible to apply for the Live Events feature of streaming video live on YouTube.
The YouTube Live Support group verified the announcement with further instruction of how to apply for live streaming on YouTube.
This announcement is historic in the live streaming industry. Any channel with over 1000 subscriptions is probably in the top 10% of all YouTube channels. However those content producers probably distribute to over 80% of viewers. So this announcement effectively opens up live streaming to most content distributors. This is the announcement that everyone following YouTube live streaming has been waiting for. It opens up the accessibility of a free content delivery network and will shift many over to YouTube live streaming platform - especially for those that already use YouTube for video on demand hosting.
But it also creates an application mechanism - which had not existed before except to non-profits. This gives YouTube the knowledge of who wants to stream live.
It may also create more on-demand content and more channels. There will be many whose focus is on live streaming content and not necessarily video on demand. Those live producers have never considered YouTube until now. This gives them motivation to create a channel and gain subscribers to become eligible for live streaming.
However, we are still waiting - if you are eligible, and after you apply it still takes time to actually become enabled - "Once you’ve applied, access to live will be granted gradually.''
March 20, 2013
YouTube Live Event Landing Pages
By Bern Rexer
Consider what landing pages to drive your audience to view a live event on YouTube. There are several options to plan before your live stream.
This article discusses some options based on the old layout channel - and discusses how the new One Channel layout works for live events.
This article is important because of the benefits of featuring videos on your channel, where you should consider driving your audience to view your live event, and if you should consider changing to the new One Channel if you produce live events. These featured video options don't appear to be offered on the One Channel but additional testing is required.
There are four primary landing page URLs to distribute to your viewing audience - and where you want your audience to view the stream. Consider choosing one of these pages.
All YouTube videos ultimately reside on a Watch page. The URL format is
http://www.youtube.com/watch?v=Your-Video-ID
The Watch page is the initial landing page to *consider for your audience. The link can be shared via emails, social networks, Circles or passed through registration applications.
The YouTube default Watch page layout continues to evolve - just like the Channel layout.
*Remember that the Watch page is a source URL - you cannot change the video in it. After you promote it you cannot change it. Often, especially for live events, promote another page for better control.
When you upload an on demand video or create a new live event - there are a few options that will determine what displays on the Watch page - such as the Comments field.
Regardless of where the video is displayed (from your channel, playlist or embedded web page player), the Watch page can always be accessed by the savvy viewer - usually by clicking on the YouTube logo of the player but also by clicking on the title link on the player or page.
You should also consider driving your audience to your Channel page and featuring your live event there. The benefits of Highlighting content on your Channel for your live event is because the audience will see your custom branding and other videos.
You can chose what videos to feature from your main channel page if you are logged in. There is an Edit button above the player on the right which allows you to select the video. This will be your Default featured video.
If enabled to stream live then you also need to setup your channel Tabs from the channel settings page for Live Broadcaster - with Default as Featured Tab - and do not check where subscribed users are taken to the Feed.
You can even chose to feature another channels live or on demand video. The benefit here is that if you are not enabled to stream live - but collaborate with a Partner who is enabled for live streaming - then you can feature that live event from your collaborative partners channel on YOUR channel. To do this - setup your tabs for Everything - create a playlist and add the partners live event URL to it - then feature the playlist. It will show up as the featured live stream on your channel and play the first (or only) video.
The URL format of a featured video is
http://www.youtube.com/user/Your-Channel-Name/featured?v=Your-Video-ID
What if you have two live events that you want to feature on your channel? Your audience will always go to the default featured video from the channel URL or featured URL. But if another live event is occurring from your channel then you can change the video ID in the URL to take users to that video and STILL appear to be featured on your channel.
http://www.youtube.com/user/Your-Channel-Name/featured?v=Your-Video-ID (the default video)
OR
http://www.youtube.com/user/Your-Channel-Name/featured?v=Your-Video-ID-2 (the other live event)
A benefit of this is if you have multiple events at the same time but also if you have multiple audiences for the same event - such as different languages.
If you feature a live event on your channel and it is public then that default featured event appears on your channel from the YouTube live events listing page http://YouTube.com/Live. If the event is not featured on your channel but public - then viewers are taken to the Watch page from the YT public live listings.
Another consideration of where to drive your audience for a live event is to your domain web page. When you create your live event an option is available to allow embedding the video. Select this and you will be able to embed that video to play from your web page. Remember however that anyone else can embed the video to play on their web page if it is public.
~
Here are links to highlighting and featured videos based on the old layout:
Highlighting Content on your YouTube Channel
Change the Featured Video
~
So the big question is - how does this all work on the new One Channel layout?
In my opinion your Channel page or your domain web page are the two most valuable places to drive your audience (but every event is unique). Drive your audience to one place to maintain control of your content. When your viewers go to your channel page and you have a video playing - such as a live event - REGARDLESS if they are subscribers or not - that video is what will draw their attention first.
From my initial tests, the new One Channel layout not only reduces the size of the featured video but it also doesn't allow subscribers to even view that featured video. Maybe I am missing some functionality on the new YouTube One Channel but I think a single playing video on any page is what draws the most attention from the viewer. And when it comes to live events it is extremely important to keep the audience captured.
~
Below are two images of similar YouTube partner's Channel pages - who both produce live events.
The first is Crufts which live streams their dog shows - and uses the current (or old) version layout.
And the other is the Pet Collective which streams various animal cams and uses the One Channel layout.
Consider what landing pages to drive your audience to view a live event on YouTube. There are several options to plan before your live stream.
This article discusses some options based on the old layout channel - and discusses how the new One Channel layout works for live events.
This article is important because of the benefits of featuring videos on your channel, where you should consider driving your audience to view your live event, and if you should consider changing to the new One Channel if you produce live events. These featured video options don't appear to be offered on the One Channel but additional testing is required.
There are four primary landing page URLs to distribute to your viewing audience - and where you want your audience to view the stream. Consider choosing one of these pages.
- The YouTube Watch Page
- Your YouTube Channel Page
- A YouTube Playlist
- An embedded player on your web page or other sites.
All YouTube videos ultimately reside on a Watch page. The URL format is
http://www.youtube.com/watch?v=Your-Video-ID
The Watch page is the initial landing page to *consider for your audience. The link can be shared via emails, social networks, Circles or passed through registration applications.
The YouTube default Watch page layout continues to evolve - just like the Channel layout.
*Remember that the Watch page is a source URL - you cannot change the video in it. After you promote it you cannot change it. Often, especially for live events, promote another page for better control.
When you upload an on demand video or create a new live event - there are a few options that will determine what displays on the Watch page - such as the Comments field.
Regardless of where the video is displayed (from your channel, playlist or embedded web page player), the Watch page can always be accessed by the savvy viewer - usually by clicking on the YouTube logo of the player but also by clicking on the title link on the player or page.
You should also consider driving your audience to your Channel page and featuring your live event there. The benefits of Highlighting content on your Channel for your live event is because the audience will see your custom branding and other videos.
You can chose what videos to feature from your main channel page if you are logged in. There is an Edit button above the player on the right which allows you to select the video. This will be your Default featured video.
If enabled to stream live then you also need to setup your channel Tabs from the channel settings page for Live Broadcaster - with Default as Featured Tab - and do not check where subscribed users are taken to the Feed.
 |
| Live Broadcaster Tab |
You can even chose to feature another channels live or on demand video. The benefit here is that if you are not enabled to stream live - but collaborate with a Partner who is enabled for live streaming - then you can feature that live event from your collaborative partners channel on YOUR channel. To do this - setup your tabs for Everything - create a playlist and add the partners live event URL to it - then feature the playlist. It will show up as the featured live stream on your channel and play the first (or only) video.
The URL format of a featured video is
http://www.youtube.com/user/Your-Channel-Name/featured?v=Your-Video-ID
What if you have two live events that you want to feature on your channel? Your audience will always go to the default featured video from the channel URL or featured URL. But if another live event is occurring from your channel then you can change the video ID in the URL to take users to that video and STILL appear to be featured on your channel.
http://www.youtube.com/user/Your-Channel-Name/featured?v=Your-Video-ID (the default video)
OR
http://www.youtube.com/user/Your-Channel-Name/featured?v=Your-Video-ID-2 (the other live event)
A benefit of this is if you have multiple events at the same time but also if you have multiple audiences for the same event - such as different languages.
If you feature a live event on your channel and it is public then that default featured event appears on your channel from the YouTube live events listing page http://YouTube.com/Live. If the event is not featured on your channel but public - then viewers are taken to the Watch page from the YT public live listings.
Another consideration of where to drive your audience for a live event is to your domain web page. When you create your live event an option is available to allow embedding the video. Select this and you will be able to embed that video to play from your web page. Remember however that anyone else can embed the video to play on their web page if it is public.
~
Here are links to highlighting and featured videos based on the old layout:
Highlighting Content on your YouTube Channel
Change the Featured Video
~
So the big question is - how does this all work on the new One Channel layout?
In my opinion your Channel page or your domain web page are the two most valuable places to drive your audience (but every event is unique). Drive your audience to one place to maintain control of your content. When your viewers go to your channel page and you have a video playing - such as a live event - REGARDLESS if they are subscribers or not - that video is what will draw their attention first.
From my initial tests, the new One Channel layout not only reduces the size of the featured video but it also doesn't allow subscribers to even view that featured video. Maybe I am missing some functionality on the new YouTube One Channel but I think a single playing video on any page is what draws the most attention from the viewer. And when it comes to live events it is extremely important to keep the audience captured.
~
Below are two images of similar YouTube partner's Channel pages - who both produce live events.
The first is Crufts which live streams their dog shows - and uses the current (or old) version layout.
And the other is the Pet Collective which streams various animal cams and uses the One Channel layout.
 |
| Crufts Live Event featured on Channel. |
 |
| Pet Collective Live Events featured on playlist |
March 14, 2013
Samsung Galaxy Live Stream Draws Huge Numbers
By Bern Rexer
Samsung broadcast their new Galaxy phone product launch on YouTube and other live streaming services today and the event resulted in over 1 half million concurrent viewers and over ten thousand new subscribers to their YouTube channel. Samsung YouTube Channel.
It is estimated that there were over 1 million visitors to the many live streams broadcast on the internet for the event.
The live stream began around 7:15pm EDT and lasted about 1 hour. It was broadcast from New York City.
There was over 460K concurrent viewers on the YouTube channel and over 75K concurrent viewers on CNET broadcast from Livestream.com. Other YouTube channels broadcast the event and Leo LaPort's TWiT TV covered it on Ustream averaging about 2500 concurrent connections.
The same live event URL was available as an archive within an hour after conclusion on Samsungs YouTube channel.
~
UPDATE:
24 hours post event Samsung's YouTube channel shows almost 10% increase at 270K subscribers.
Samsung broadcast their new Galaxy phone product launch on YouTube and other live streaming services today and the event resulted in over 1 half million concurrent viewers and over ten thousand new subscribers to their YouTube channel. Samsung YouTube Channel.
It is estimated that there were over 1 million visitors to the many live streams broadcast on the internet for the event.
 |
| Pre Event Subscriptions |
 |
| Post Event Subscriptions |
There was over 460K concurrent viewers on the YouTube channel and over 75K concurrent viewers on CNET broadcast from Livestream.com. Other YouTube channels broadcast the event and Leo LaPort's TWiT TV covered it on Ustream averaging about 2500 concurrent connections.
The same live event URL was available as an archive within an hour after conclusion on Samsungs YouTube channel.
~
UPDATE:
24 hours post event Samsung's YouTube channel shows almost 10% increase at 270K subscribers.
March 08, 2013
YouTube Changes Live Encoder Settings
By Bern Rexer
<<< UPDATE >>> here are the latest YouTube Live Encoder settings.
YouTube has made notable changes to their recommended live encoding settings. Particularly with the video bitrate increase for each of the four stream resolutions of 240p, 360p, 480p, and 720p - but also adding a 1080p live streaming resolution. These resolutions can be selected by the viewer from the quality cog adjustment on the bottom right of the YouTube player.
 |
YouTube's addition of a New Platform suggests encoding a single 6Mbps stream which their media servers then transcode to the lower bitrate streams.
|
The bitrates have increased considerably as shown from charts below of the old and new suggestions.
240p increases from 300Kbps to 500Kbps
360p increases from 600Kbps to 1000Kbps
480p increases from 1000Kbps to 2000Kbps
720p increases from 2400Kbps to 4000Kbps
OLD recommendations:
 |
| OLD encoder settings for YouTube live streaming published by YouTube |
NEW recommendations:
 |
| NEW encoder settings for YouTube live streaming published by YouTube* |
Most YouTube accounts do not have the ability to stream live. Those that are enabled may only have a basic feature of the streaming to a single bitrate of 360p. And some have the enhanced live streaming feature to stream to all four bitrates. Furthermore, YouTube has added a 'New Platform' for live streaming which transcodes a single higher bitrate stream to the lower bitrates.
 |
| YouTube live streaming Old and New Platform* |
Transcoding a single highest bit rate stream down to the lower bit rates and to mobile devices is a big step forward for YouTube live streaming. A video on the ytliveops YouTube channel discusses transcoding and the new platform.
*Published from the YouTube Live Streaming Guide 3/8/2013
<<<<<<<<<<<<<<<<<<<<<<UPDATE>>>>>>>>>>>>>>>>>>>>>>>>>>>
YouTube now has updated their encoding suggestions to included a recommended bitrate. This is great news as it shows their is flexibility with encoding bitrate. More testing will determine how the YouTube transcoders handle dynamic bitrates which is offered by many encoders.
 |
| YouTube Live Recommended Encoding Bitrates |
March 07, 2013
YouTube Live Streaming Guide
By Bern Rexer
The guide along with this video were updated early 2013.
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