December 13, 2012
By Bern Rexer
YouTube allowed Fuse, an MSG Inc company, to collect donations through Google for Non-Profits.
Fuse, a television channel dedicated largely to music, streamed '12 12 12 The Concert for Sandy Relief' live on their Fuse YouTube channel.
What was different about this live stream on YouTube is that Fuse is a 'for profit' company, owned by MSG Inc. Yet, a 'Donate Now' button was available from both the Fuse YouTube channel page as well as the live event watch page http://www.youtube.com/watch?v=s5cxpRRmCg8.
Donate Now buttons are usually reserved for IRS Certified 501(c)3 organizations through the Google for Non-Profits YouTube partner program.
Donations in the amounts of $10, $25, $50, $100, and $200 were available for the viewer to select from a drop down menu.
If you are a non-profit organization then you are eligible to receive many Partner features from YouTube including Google Checkout for Non-Profits and Live Streaming. Although Fuse is not a non-profit, their YouTube channel streamed the benefit event live and Google allowed donations to be received through Google for non-profits.
Fuse is owned by Madison Square Garden, Inc. As well, Madison Square Garden in New York City is also the venue where the benefit event took place on December 12th, 2012. Fuse redesigned their YouTube channel with the 12.12.12 event branding.
Over 130K concurrent connections were viewing top act musical artists. The live stream also featured 5 bitrate selections with resolutions of 240p up to 1080p.
The YouTube description field included 'All proceeds go to the Robin Hood Relief Effort. '
More information about YouTube for Non-Profits can be found from the below links.
More information about setting up a non-profit channel can found here:
December 04, 2012
Dear Creator,Soon you’ll see an improved YouTube, one you helped us build. The new site design will help you build a bigger, more connected audience by improving new channel discovery, simplifying subscriptions, and keeping your fans plugged in and aware of your new videos no matter where they are.
Over the past seven years, YouTube has grown incredibly fast, driven by you -- your creation, your uploading and your engagement with your fans. Together, we’re changing the face of entertainment, education, news, sports, and media.
Last year we launched the Guide on the YouTube homepage, to help transition YouTube from a video-to-video experience, to a place where you're programming the channels of the future. We’re always listening to your feedback on how we could make this experience even better. For example, we’ve heard a lot about how the subscription box could work, and what the home page could show for people who aren’t signed in. You’ve also suggested that we make it easier for people to find your channels, and for your fans to be alerted when you’ve released new videos. We’ve used your input to improve how people find, watch, and stay connected to the channels they love.
Here’s how we’re changing the site to support your channels:
There’s more to come in 2013, including improvements to channels, commenting, and more. As always, we depend on your input to guide our thinking and planning.
Let’s keep building the future of video together.
The YouTube Creator team